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Thursday, September 16, 2021

TV: A Faltering Medium?

 


Friends, as you will no doubt know, the TV business ain't what it used to be.  Millions of Americans are switching off the goggle-box in favor of streaming services and other, more technologically advanced, entertainment options.  Broadcast and cable TV audiences have shrunk, in many cases, therefore, and what audiences remain are harder to measure than ever.  My latest article tackles the declining accuracy of the fabled "Nielsen Ratings", and what needs to be done to restore confidence in TV ratings, which are critical to advertisers, in particular.  It's not a partisan political issue, per se -- although the Nielsen Company is deplorably woke -- but it's an interesting one.  This article was published by "The Center Square", a news website I had never heard of before, but which I'm very glad to be featured in.


https://www.thecentersquare.com/new_york/op-ed-the-nielsen-ratings-a-threat-to-new-yorks-entertainment-industry/article_dd7361aa-166c-11ec-9ff6-6fa8afe6fa16.html

4 comments:

  1. Sorry to interrupt this article about TV. However, "breaking news" from OneAmericaNews (OAN) has an article titled "Biden: Human activity is root cause of extreme weather". He was in Denver, Colorado pushing the green energy agenda, and during his speech he mentioned that "windmills do not cause cancer". With that said, let me suggest that we give up watching TV.

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  2. Ha! Are you suggesting that we watch windmills instead of TV? It might be good for our mental health...

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  3. Dr.Waddy from Jack: I read the article; must I countenance the final destruction of the world in which I grew up? What! No more Newton Minow and his definitive observation of that TV as a "vast wasteland"( as p!ausible as it was back then and by the way, he yet lives). C!early it is transformed and for us who celebrate today's TV because it spares us the snowy pix and miniscule choice we had back then , it is reet petite!







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  4. Yes, Jack -- at least today we have vastly more choice, and only, say, 90% of it is garbage... Hooray for the 10%!

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