Friends, you may recall that the Biden Administration initiated an antitrust case against Alphabet/Google, and I strongly endorsed it, as I see Google as a suffocating presence in not only online searches, but video sharing and smartphone operating systems as well, just to name a few of its more notable subsidiaries. Worse, Google is one of the most shameless offenders when it comes to digital wokeness. When I "Google" any news story, I always get a list of links bristling with mainstream media talking points. Conservative or alternative media is nowhere to be seen. For sound economic and ideological reasons, therefore, I want Google split in twain, and pronto! Keep up the good work, Pam.
In other news, the Royal Society (in the U.K.) has affirmed its support for "science" (gee, I didn't see that one coming), but it has resisted calls to condemn Elon Musk as an enemy of science. Thank heavens! The last thing we need is modern-day "scientists" giving Elon the Galileo treatment. And what exactly are Elon's crimes against "science"? Criticizing its heroes, like Dr. Fauci, and -- much worse -- temporarily interrupting some scientists' access to lucrative government grants! Now, if that isn't the biggest crime against humanity of all time, I don't know what is.
Like many, I have been a dedicated Google Search and Chrome user for decades. When I launched a successful e-commerce business 25 years ago, it was built entirely on organic Google Search—a testament to the power and reach of their platform. But so much has changed since then.
ReplyDeleteWhat Google has created within its ecosystem is undeniably remarkable. Their products—Google Workspace, Search, Chrome—are superior in functionality and widely adopted across personal, business, and educational settings. They work well, provide value, and are deeply ingrained in our daily lives.
And yet, therein lies the problem.
To Dr. Waddy’s point, Google’s dominance is deeply flawed. With 90% control of the search market, they shape global access to information. Their left-leaning search results, an overabundance of paid placements, and increasing influence on AI development present a troubling reality—not just for the U.S. but worldwide.
Consider Google Chrome, which holds 66% of the browser market, leaving competitors like Safari (18%) and Edge (5%) far behind. The DOJ’s proposal to force Google to sell Chrome is a step in the right direction, but ultimately, search is the actual power center, generating $175 billion annually and dictating the company’s content strategy and revenue streams.
Google is a monopoly—one so undeniable that even the Biden DOJ agrees it must be addressed. Ignoring the problem at this stage is willful blindness. However, the real challenge is creating a more competitive and open marketplace.
One immediate solution? Choose an alternative.
I recommend the Brave Browser—a privacy-focused, secure, and unbiased alternative that is quickly gaining momentum. With a commitment to balanced search results, ad-blocking, and data protection, Brave offers a refreshing departure from Google’s ecosystem.
If I want to see multiple perspectives on news, I use Brave Search.
If I want to search for something without fear of future ad tracking, I use Brave.
Despite holding just 1% of the browser market, Brave is nearing 100 million monthly users—and growing fast. DuckDuckGo is also a solid option, but Brave stands out for a truly balanced experience.
The future of search and online privacy is at stake. The question is: Will we challenge the monopoly or continue to be controlled by it?